Quarterly market performance report - Q4 2020


  • Occupancy during the last quarter decreased by 66% to 23%, while ADR declined by 26%, compared to the same period in 2019, to SEK 628. RevPAR similarly reduced by 75% to SEK 142;
  • October was the best month of the quarter, occupancy dropped by 55% to 33%, while ADR decreased by 23% at SEK 655. Consequently, the 65% drop in RevPAR was driven both by the occupancy and ADR decline. RevPAR for the month of September ended up at SEK 215;
  • In November Revpar dropped by 82% to SEK 114 ADR plunged by 34% to SEK 597 while Occupancy dropped by 74% to 19%.
  • Finally in December, comparing to last year, occupancy declined by 70% to 16%, and ADR decreased by 25% to DKK 608, resulting in a RevPAR drop of 78% to DKK 96 for the month, the biggest drop for the quarter.
Oct Nov Dec Q4
Occupancy(%) 33 19 16 23
ADR in SEK 654 597 608 628
RevPAR in SEK 215 114 96 142


Helsinki Hotel Investment Guide 2020

Jan 2021

We have together with Helsinki Business Hub prepared a thorough investment guide for the Helsinki hotel market.

"The Greater Helsinki region is among the top cities in Europe in terms of tourism growth, and the most popular conference city in the Nordics. If you are a hotelier looking to grow, look no further. We’ll help you connect to the local ecosystem and find the perfect property."

What used to be a hidden gem is now a bustling hub of international tourists and business visitors. The Greater Helsinki region is attracting visitors at a staggering rate: the number of overnight stays has grown 28% in the past 5 years. The occupancy rate of  hotel rooms in Helsinki is also one of the highest among Europe’s capitals (73% in 2018). To cater all the visitors, there is an eminent need for new hotels, especially in the budget and luxury range.

Helsinki is committed to developing the travel industry, especially focusing on sustainability and digitalization. This has earned Helsinki the title of the Capital of Sustainable Tourism 2019.

Read the entire publication here: https://www.helsinkibusinesshub.fi/helsinki-hotel-investment-guide-2020/ 



Large-scale hotel expansion under Northern Lights

Dec 2018

The global hotel industry continues to show interest and optimism toward growth and performance of hotels in the Nordic region.

COPENHAGEN, Denmark—There is continued optimism about the growth and performance potential of the Nordics, as demonstrated through a survey of the delegates who attended the 9th annual NHC-Conference held in Copenhagen earlier this year.


Read the entire article here: http://hotelnewsnow.com/Articles/291995/Large-scale-hotel-expansion-under-Northern-Lights