Quarterly market performance report - Q4 2020


  • Between October and December, occupancy decreased by 78% to 16%. Consequently, RevPAR plummeted by 89% to EUR 16. Compared to the same period last year, ADR fell, by 29% to EUR 89;
  • In October, occupancy dropped by 77% to 18% while ADR plummeted by 31% to EUR 88. Finally RevPAR dropped by 84% to EUR 16;
  • November saw ADR drop by 34% to EUR 88. Occupancy on the other hand dropped by 78% to 17% while RevPAR saw a drop of 85% to EUR 15.
  • Finally in December RevPAR decreased by 83% to EUR 12. This was driven by the 79% drop in occupancy resulting to occupancy level in December of 13%, while ADR decreased by 17% to EUR 92;
Oct Nov Dec Q4
Occupancy(%) 18 17 13 16
ADR in EUR 88 88 92 89
RevPAR in EUR 16 15 12 14


Helsinki Hotel Investment Guide 2020

Jan 2021

We have together with Helsinki Business Hub prepared a thorough investment guide for the Helsinki hotel market.

"The Greater Helsinki region is among the top cities in Europe in terms of tourism growth, and the most popular conference city in the Nordics. If you are a hotelier looking to grow, look no further. We’ll help you connect to the local ecosystem and find the perfect property."

What used to be a hidden gem is now a bustling hub of international tourists and business visitors. The Greater Helsinki region is attracting visitors at a staggering rate: the number of overnight stays has grown 28% in the past 5 years. The occupancy rate of  hotel rooms in Helsinki is also one of the highest among Europe’s capitals (73% in 2018). To cater all the visitors, there is an eminent need for new hotels, especially in the budget and luxury range.

Helsinki is committed to developing the travel industry, especially focusing on sustainability and digitalization. This has earned Helsinki the title of the Capital of Sustainable Tourism 2019.

Read the entire publication here: https://www.helsinkibusinesshub.fi/helsinki-hotel-investment-guide-2020/ 



Large-scale hotel expansion under Northern Lights

Dec 2018

The global hotel industry continues to show interest and optimism toward growth and performance of hotels in the Nordic region.

COPENHAGEN, Denmark—There is continued optimism about the growth and performance potential of the Nordics, as demonstrated through a survey of the delegates who attended the 9th annual NHC-Conference held in Copenhagen earlier this year.


Read the entire article here: http://hotelnewsnow.com/Articles/291995/Large-scale-hotel-expansion-under-Northern-Lights