Zleep Hotels Acquisition
NHC has advised Deutsche Hospitality on the acquisition of 51% of Zleep Hotels. The Danish company became the fifth hotel brand under Deutsche Hospitality. With this acquisition, Deutsche Hospitality is able to expand its products into the Nordic market and grow Zleep Hotels as a European limited-service brand. This transaction thus notes a significant milestone in Nordic hospitality M&A.
The transaction won Deutsche Hospitality the 2019 NHC Conference Award.
Quotes from Press Release:
“Zleep Hotels are the perfect complement to our brand portfolio. Peter Haaber, the founder and CEO of Zleep Hotels, has created a remarkable success story in the past few years in establishing a well-known brand among those guests who are price-conscious but at the same time emphasize on design and quality during their hotel stay. With their strong presence in Scandinavia, Zleep Hotels are the ideal partner for the further growth of Deutsche Hospitality.”
Thomas Willms, CEO of Deutsche Hospitality
Read more here: Press release
About Deutsche Hospitality
Deutsche Hospitality, formerly known as Steigenberger Hotel Group, laid its foundations in 1930 when Albert Steigenberger took over the Hotel Europäischer Hof in Baden-Baden. Aside from Zleep Hotels, the company brings together four separate hotel brands under a single umbrella: Steigenberger Hotels and Resorts, MAXX by Steigenberger, Jaz in the City, and IntercityHotel. Overall, Deutsche Hospitality portfolio encompasses over 150 hotels across three continents, of which 30 hotels are in development. The company offers over 21.000 rooms and employs more than 10.000 people.
Photos: Zleep Hotels