Jun 2019
Daimyo Eiendom

Operator Search

Contract Negotiations


Moxy Tromsø

Nordic Hotel Consulting advised Daimyo Eiendom on the operator search and contract negotiations for a 200-room Moxy hotel in Tromsø, Norway, located close to the city’s airport. The hotel will be operated by Core Hospitality, flagged under Moxy Hotels, a Marriott International brand.

Tromsø is the go-to city in Norway to experience the northern lights and adventurous experiences in nature. Due to the natural beauty surrounding Tromsø, the reception and lobby area will be placed on the top floor of the hotel, so that all guests can enjoy the spectacular views. The Tromsø hotel will be third property in Norway under the Moxy brand, and the property will mark Marriott’s northernmost hotel. Moxy Tromsø is expected to open in late 2021.


Quotes from Press Release:

“We are eager to open a unique hotel brand in Norway that differs from the market’s saturation of local brands. The natural beauty of Tromsø is evident, so we have decided to design the reception and common areas on the top floor. This allows all our guests to enjoy the wonderful view from the 11th floor while they have a meal and cocktails from the bar.”

“We cater to so-called ‘Fun Hunters’ and will have music and entertainment that is as much for international guests as for the locals.”

“We are very pleased with confirming yet another new Moxy hotel in Norway. Moxy Tromsø will truly be a unique hotel compared to the other hotel chains in the city. We are looking very much forward to operating Marriott’s northernmost hotel.”

Per Denker Sørensen, CEO of Core Hospitality

“We at Daimyo look forward to growing further in Tromsø and to cooperate with Core Hospitality. Together, we will create an attractive hotel, which will be a great addition to the business community and travel opportunities in Tromsø and northern Norway,”

Anne Aubert, Daimyo


See the full press release here.

About Daimyo

Daimyo is a Norwegian investment company that invests in sustainable business and real estate. Daimyo’s subsidiaries and real estate assets are worth more than €300 million. Daimyo Eiendom, a subsidiary, owns over 25 residential and commercial properties in Norway.


Images and Renderings: Core Hospitality