Aug 2019

Transaction Advisory


Nordic Hotel Consulting advised the owners of Marienlyst Strandhotel on the landmark sale of the hotel to Midstar for a price in excess of 500 MDKK. As part of the transaction, ESS Group took over the operations of the hotel and signed a lease agreement with Midstar – the company’s first entry into the Danish market.

The iconic and historical property Marinelyst Strandhotel was originally built in 1861. Since then, it has been developed into the leading spa- and conference hotel in the Nordics. In 2019, it was voted Denmark’s best conference venue and spa. The hotel is located on the outskirts of Helsingør, overlooking the Baltic Sea and Kronborg Castle. It has 227 rooms, 19 conference rooms, 2 bars, 2 restaurants, spa and casino. The hotel has undergone a complete renovation over the last couple of years, and further 50 vacation apartments will be built in 2019-2020, adding another dimension to the hotel.


Quotes from Press Release:

“Marienlyst has been a dream for us for a long time, really since the start at Ystad Saltsjöbad 12 years ago. An incredible environment, history, royal land and a Danish gem! A great team that has worked hard every day to create memories for their guests. To call our attitude humble is nothing but an understatement. We are happy and proud to learn more about Denmark, Helsingør and Marienlyst and excited to get even more Danes, Swedes and the rest of Europe to discover this fine resort.”

Jonas Stenberg, CEO & Partner of ESS Group

“We have great faith in ESS Group and their ability to continue to develop and nurture a destination such as Marienlyst. We look forward to work closely with them and are excited about our first acquisition into the conference & resort segment.”

Peter Tengström, Partner at Midstar


See the full press release here (EN).