Alexander Lagerström

Alexander Lagerström joined Nordic Hotel Consulting in early 2025 as a Junior Analyst and is based in NHC’s Helsinki office, working across both the Finnish and Swedish markets.

Alexander brings a strong analytical foundation supported by experience in sales, marketing, entrepreneurship and his academic studies. At NHC, he focuses on feasibility and market studies, as well as the design and development of investment memoranda, reports, and client presentations. He has contributed to multiple projects across Finland, from Helsinki to Lapland, as well as within the Swedish hotel market.

He is currently completing his master's degree at Hanken School of Economics in Helsinki, majoring in Entrepreneurship, Business Management, and Organization. He has also completed an exchange semester in the VU University in Amsterdam during his studies. Alexander works fluently in Finnish, Swedish, and English.