NHC offers specialised spa and wellness consulting for both hotel spas and day spas. Our services include:

Feasibility Studies

A feasibility study is highly important in order to understand a given market. It can determine whether a project is feasible or not, and furthermore, under which conditions.

Typically, a feasibility study include the following. However, every project is different and we adapt to fit the characteristics of each individual project.

-          Market analysis

-          Spa trends analysis

-          Competitive analysis

-          Supply & demand analysis

-          Guest mix analysis

-          Project description & analysis

-          SWOT analysis

-          5 year budget

-          Recommendations concerning size, capacity, profile, facilities


Business Plans & Operations Optimization

A business plan is relevant for:

-          A new project, once a feasibility study has established that it is a sound project

-          An existing spa, which does not realize its full potential and need revitalizing


Business Plans typically comprise of:

-          Review of existing operation to identify areas of improvement (for existing spas)

-          Analysis of the market and competitors to pinpoint conceptual gaps in the market

-          Guest mix analysis and conclusion

-          Concept development and recommendations for USPs as well as unique facility features

-          Strategy

-          Spa menu (treatments, experiences, packages)

-          Sales & marketing plan, & budget

-          Pricing Strategy & Revenue Management

-          Spa retail concept and plan

-          Food & beverage concept and plan

-          Staffing & HRM

-          Detailed budgeting and KPI goals

-          Collaboration with hotel/resort (if relevant)


For existing spas, a business plan can be part of an operations optimization process, which is tailored to the needs of the client. In some cases that would involve developing and introducing a new concept, giving the spa a fresh start. In other instances, we hold on to the existing concept and focus on daily operations, pinpointing areas of improvement and adressing these to increase revenue and/or reduce costs.


Mystery Guest

A thorough evaluation of the spa product, guest experience, sales efforts etc. through visit and testing of the spa.


Market Reports
NHCs quarterly market report Q1 2019
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NHC News
Generational transition in Nordic Hotel Consulting
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New articles out about the Nordic hotel market
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Nordic Hotel Consulting

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Kildehøjvej 27
DK-3460 Birkerød
Kongens Nytorv 3-5
DK-1050 Copenhagen
Tel. +45 4582 1172
Ivan Bjørndals gate 27
NO-0472 Oslo
Tel. +47 484 04 480
No 18 Offices & Lounge
Birger Jarlsgatan 18
SE-11434 Stockholm
Tlf. +46 723 611 261
Vuoritie 6B
FI-02880 Veikkola
Tel. +358 40 539 43 39
Bankastræti 5
ICE-101 Reykjavik
Tel. +354 89 77 401